Relation In The News
Relation CEO & Founder, Jon Jones, appearing on Daily Ad Brief
Climate Night
Relation was thrilled to work with 7 Late Night hosts to devote their shows to the urgency of Climate Change.
NYT • Relation Stands Up Garcia IE in NYC Mayoral
“Jon Jones and Ronnie Cho, two veterans of Barack Obama’s first presidential campaign, are putting together an independent expenditure committee in an effort to inundate New Yorkers with pro-Garcia advertising in the final weeks of the mayoral primary.”
CNN • It’s About The Big Message In GA Runoff
“The message on the two trucks with the blue electronic billboards was hardly subtle and impossible to miss as they rolled through the busy streets of Atlanta.
Drivers paused at lights, pulled out their cell phones to take pictures and watched the bright lights pass by. The backs and sides of each truck were outfitted with flashing LED lit political ads measuring roughly 10-feet wide by 6-feet tall. Their message, ‘Vote Democrat, Get $1200,’ was very big indeed.
‘This story isn't so much about the big money, it's about the big message’ said Jon Jones as he tailed his two electronic billboard trucks.”
SHOOT • PluckStudio Helps Relation Agency Get Out The Vote for the New York Democratic Primary
“The only way a project like this could happen is through a creative and production approach that emphasizes partnership instead of ego. Ortman says ‘The production company-advertising agency relationship is sometimes difficult. With Relation, it was easy. They were open to our ideas, and we theirs. We were both invested, and it showed. It was like great improv. Your partner says something and you answer ‘Yes, and---’. This kind of approach gave us the best storytelling possible, and I hope it becomes the standard in the industry.’”
AJC • Georgia Runoff
“And Georgians departing Biden’s Atlanta event on Tuesday might have seen strategically placed billboards from RelationPAC seizing on the party’s support for more generous stimulus checks: “Vote Democrat. Get $1,200.”
“Republicans won down-ticket in November with blunt messages warning Democrats were defunding the police and closet socialists. We should be really direct, too, and say if you vote Democrat, you’re going to get a check,” said Jon Jones, a former Barack Obama strategist who is placing the signs in heavily Democratic neighborhoods.”