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Climate Night

Goal

To align with Climate Week, Relation was approached by Steve Bodow, longtime EP of The Daily show and showrunner of Netflix's Patriot Act with Hasan Minhaj, to help create a brand identity for a television first:

Have all late night shows focus a show on climate on the same night.


 

A Brand
That Works

It’s not an easy task to create a brand that represents 7 Late Night shows while not resembling any of them too closely. We worked with Rich Greco to design logo & mark and then developed a Brand ID to guide development of art and creative assets for amplification of the event.

 
 
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  • Unprecedented.

    This was an unprecedented event. 7 competing shows (Samantha Bee, Jimmy Kimmel, Stephen Colbert, Jimmy Fallon, Seth Meyers, Trevor Noah & James Corden) found that sending a strong unified message about the urgency of climate change was critical. The combined audience is in the 10s of millions and their craft of humor helped to soften the embrace of the issue.

  • Be Bold.

    We opted to use a bright, high contrast color palette that work well on social media that didn’t feel too close any one show. We used Graphik, a bold, sans-serif font, for the logotype - a nod to the predominately sans-serif fonts used by the shows as well as the strong, unified message.

  • All Together Now.

    We also found it critically important to feature images of all the hosts together to visualize the importance of their purpose. A first to have them all participating in something like this together.

  • Not Just A Pretty Picture.

    We teamed up with Casey Rand, CCO of Potential Energy Coalition to provide the shows with writing tips for all the shows that help guide a conversation (or joke) about climate change to make the most impact.

 

The Results

Climate night was a huge success. Just one of the shows would have a large amplification footprint, but 7 created a real impact. Not to mention the shows came up with some great material. Here’s just a tiny taste.

 

CBS Recap - Climate Night

 

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